About us
We are passionate about creating timeless pieces that blend style and sustainability. Our mission is to provide high-quality products that you'll love for years to come.
VISION
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Building India’s Next ₹1000+ Crore Premium Clothing Brand
WREN FOREVER is this clothing brand from India that seems to focus on more than just selling stuff. They talk about building confidence and character through their clothes, using premium craftsmanship. It started with a global kind of thinking, even though its roots are here in India. Best ONE As a direct to consumer brand, its aimed at people who care about quality instead of all the hype, or real substance over passing trends, and that mix of comfort and feeling good in what you wear. Collections
The whole idea behind them comes from believing that premium does'nt have to mean super expensive. Its about the standards they set. I think that's kind of refreshing in a market full of cheap fast options.
They are a founder led company, making everything in house. They go for oversized shapes, fabrics that are high GSM, which means thicker and better I guess, and designs that dont go out of style quickly. Nothing like fast fashion that falls apart after a few washes. Durability, comfort, that understated luxury feel. From picking the fabrics to the last stitch, they handle it all themselves. That control helps with keeping things consistent and transparent, no cutting corners on quality. So they can sell luxury level stuff at prices that make sense, which isnt common in the Indian clothing scene.
The market here is packed, but something feels missing. You have those mass brands pumping out tons of low quality items just to fill shelves. Then on the other end, premium labels that charge way too much and dont really connect with regular people. WREN FOREVER steps in to fix that space between. Its for a newer group of Indian buyers who would rather have a few solid pieces than a closet full of junk. They want good quality without the markup, and brands that actually stand for something, like being open and trustworthy.
Not chasing trends, but building value. That makes sense to me, sort of. WREN FOREVER
Their main philosophy is comfort with confidence. Clothes should let you move freely, empower you instead of holding you back. With those oversized fits, breathable fabrics between 260 and 400 GSM, and designs that actually work for daily life. When you put on their stuff, its not about showing off. Its about expressing who you are. WREN FOREVER
The founder, Rahul Roy Chaurasia, started this with a focus on the long game. Discipline, real craftsmanship, staying true to principles. He comes from a simple background, and he thinks strong brands come from taking time, being steady, owning what you do. No quick tricks. His goal is to make an Indian premium brand that holds up next to the big global ones, but keeps its heart intact.
He said something like, anyone can sell clothes, but few build trust. WREN FOREVER is about loyalty, not grabbing eyes for a second. Rahul stays hands on, checking products, decisions on making them, where the brand goes.
Then there are Co-founders who bring in the operations side, growth strategies, all that execution stuff. Together they aim high, like building a company worth over 1000 crore, based on Indian manufacturing thats top notch. WREN FOREVER
They believe controlling production is key to growing without issues. Trust in the brand is the best defense long term. And steady growth is better than pushing sales with big discounts all the time. That team approach lets them expand smartly, thinking big but careful. WREN FOREVER
What sets them apart is doing manufacturing in house, unlike most brands that just outsource. It means better margins, quicker from idea to store, quality that stays the same, protecting their designs, and scaling up on their terms. For them, manufacturing isn't just some backroom thing. Its central to how they operate. WREN FOREVER
Their products are basics but premium, for everyday modern life. Like oversized t shirts, those are the stars with high GSM. Hoodies, sweatshirts, joggers, sweatpants, and some coordinated sets. All made with care, keeping it simple, built to last. WREN FOREVER
Looking ahead, they plan for five years, not just one season at a time. First couple years, solidifying who they are, making manufacturing smoother, getting direct sales going strong. Then year three, spreading across India, adding more types of clothes, building customers who come back.
By years four and five, bigger production setup, hitting over 100+ crore in revenue a year, getting ready for wider reach, even global maybe. Long term, that 1000+ crore valuation and sales, becoming a go trusted name in premium Indian clothes, raising the bar on quality and openness in fashion here.
Trust comes from doing things right over time, not ads. They promise straight talk on products, clear standards, clothes that hold up, fair prices. Every sale is like starting a lasting connection, not just a quick buy. It seems like they really mean that part, though the market can be tricky. WREN FOREVER